At one point, Chris Pouy, one of the owners of Cow Wow said that “flavored milk is being marketed as the perfect recovery drink for athletes.” He went on to say that “Got Milk” did a $25 million dollar campaign marketing chocolate milk to athletes because it has the perfect carb to protein ratio.
When Mark Cuban (owner of Dallas Mavericks) and Steve Tisch (co-owner of New York Giants) heard this statement, they laughed. Tisch said “not in my locker room, what about yours?” to Cuban, to which Cuban responded with a laugh and said “no.”
Isn’t that funny?
The milk industry pays athletes to sponsor their products, but professional athletes don’t actually put that garbage into their bodies. Not if they want to perform well.
It’s sad that kids and parents see these messages and think they are helping their kids to stay healthy.